This book examines the relationship between medicine and the media in 1960b sBritain, when the first wave of heart transplants were as much media as medical events and marked a decisive period in post-war history. Public trust in their doctors was significantly undermined, and medicine was held publicly to account as never before. INDICE: Illustrations - Acknowledgements - Sources - Abbreviations - Introduction - Making the Heart Transplantable - Communicating Medicine in Post-warBritain - Creating the Most Famous Operation in the World - 'The Most Extraordinary Programme Ever Shown on Television' - Hospitalb Media Relations in the First British Heart Transplant - Managing Medicineb s Image in the 'Time of the Heart Transplants' - Conclusion - References
- ISBN: 978-1-4039-8730-3
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 280
- Fecha Publicación: 30/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés