The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with howto communicate data "worse"), rather than attempting a cookbook approach. Thebook contains a wealth of case studies and other examples to illustrate majorpoints, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter.This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improvecommunication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increasethe chances that evidence-based scientific findings can play a greater role in improving the public's health.
- ISBN: 978-0-19-538153-5
- Editorial: Oxford University
- Encuadernacion: Cartoné
- Páginas: 344
- Fecha Publicación: 01/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés