This is PR: the realities of public relations
Newsom, Doug
Turk, Judy
Kruckeberg, Dean
82,26 €(IVA inc.)
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, introduces students to the world of public relations, emphasizing the fundamentals as wellas emerging issues such as technology, ethics, and the international aspects. INDICE: 1. PR Roles and Responsibilities.2. PR's Origins and Evolution.3. Research: Planning, Processes and Techniques.4. Publics and Public Opinion.5. Theoretical Underpinnings for PR.6. PR Ethics and Responsibilities.7. PR and the Law.8. Strategic Management in PR Practice.9. Communication Channels and Media.10. Tactics and Techniques: Details That Make PR Strategy Work.11. Campaigns.12. Crisis and Credibility.
- ISBN: 978-1-111-83683-2
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 432
- Fecha Publicación: 05/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés