This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.
- ISBN: 978-1-137-48995-1
- Editorial: Palgrave
- Encuadernacion: Rústica
- Páginas: 350
- Fecha Publicación: 14/10/2016
- Nº Volúmenes: 1
- Idioma: Inglés
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