COMMUNICATING IN BUSINESS, 8E, Int. ed. offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers makesound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more. INDICE: Part I: FOUNDATIONS OF BUSINESS COMMUNICATION..1. Understanding Business Communication..2. Intercultural and Team Communication..3. Interpersonal Communication Skills..Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS..4. The Writing Process..5. Revising Your Writing..Part III: WRITTEN MESSAGES..6. Neutral and Positive Messages..7. Persuasive Messages..8. Bad-News Messages..Part IV: REPORT WRITING..9. Planning the Report and Managing Data..10. Writing the Report..Part V: ORAL AND EMPLOYMENT COMMUNICATION..11. Oral Presentations..12. Employment Communication..REFERENCE MANUAL..Language Arts Basics..Formatting Business Documents..Common Types of Business Reports..Glossary.
- ISBN: 978-1-111-97176-2
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 576
- Fecha Publicación: 08/06/2012
- Nº Volúmenes: 1
- Idioma: Inglés