'Extremely good … well presented, each chapter deals with a specific and well defined theme. Effective use of illustrative examples is made throughout the text and their purpose is clearly explained by the author' - Andy Bennett, Professor of Communication and Popular Culture, Brock University How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times offers: - a sophisticated and comprehensive discussion of the main relevant theories; - an extensive discussion of how real adverts work, together with reproductions of advertising images and copy; - a demonstration on how advertising constructs subjects; - a highly instructive historical overview of advertising; - a demonstration of the relationship between advertising and industrial capitalism. INDICE: PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISINGSelling Space in Advertising HistorySelling Time in Advertising HistoryPART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMESAdvertising, Time and the Commodity-FormTime and the Commodity-SignPART THREE: ADVERTISING IN POSTMODERN TIME(S)'Times they are a Changin'' Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern AdvertisingMapping the Subject of Postmodern Advertising TechnologySign of the Times Postmodern Disruptions in Advertising TimesConclusion Globalization and the Future of Advertising
- ISBN: 978-0-7619-4191-0
- Editorial: SAGE Publications Ltd
- Encuadernacion: Rústica
- Páginas: 232
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma:
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