International Marketing provides a comprehensive and relevant introduction tointernational marketing strategies. The author, Ogenyi Omar, analyses the keyissues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies. ÍNDICE: Introduction - International Marketing Environment - InternationalMarketing Information and Research Process - International Competitive Marketing Strategies - Market Selection, Decisions and Entry Strategies - Exporting and Importing Management - International Marketing Operations and Planning - Product and Brand Decisions for International Marketing - Service Strategies for International Marketing - International Channels Of Distribution And Logistics Management - Pricing Decisions in International Markets - Integrated International Marketing Communications - International Business-To-Business Marketing - Retail Internationalization and Marketing - The Internet and InternationalMarketing
- ISBN: 978-1-4039-0068-5
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 544
- Fecha Publicación: 05/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés