Opinion polls and the media: reflecting and shaping public opinion

Opinion polls and the media: reflecting and shaping public opinion

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A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches. CHRISTINA HOLTZ-BACHA Professor and Chair in Communication Science at the University of Erlangen-Nürnberg, Germany. She has published widely on political communication and the media in German and international journals, including'The Sage Handbook of Political Advertising' (co-edited, 2006), 'The Professionalisation of Political Communication' (co-edited, 2007) and the two-volume 'Encyclopaedia of Political Communication' (co-edited, 2008). JESPER STRÖMBÄCKLubbe Nordström Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University, Sweden. His booksinclude 'The Handbook of Election News Coverage Around the World' (co-edited, 2008), 'Communicating Politics: Political Communication in the Nordic Countries' (co-edited, 2008), and 'Global Political Marketing' (co-edited, 2009). INDICE: List of Tables and FiguresNote on the Contributors. The Media andtheir Use of Opinion Polls: Reflecting and Shaping Public Opinion;J.StrömbäckPART I: THEORETICAL AND METHODOLOGICAL APPROACHESPublic Opinion and Opinion Polling: A Complex Relationship;S.SplichalRegulation of Opinion Polls: A Comparative Perspective;T.PetersenMethodological Trends and Controversies in the Media's Use of Opinion Polls;M.TraugottPART II: THE MEDIA'S PUBLICATION OF OPINIONPOLLSOpinion Polls and the Media in Germany: A Productive but Critical Relationship;C.Holtz-BachaOpinion Polls and the Media in the United States;K.FrancovicOpinion Polls and the Media in Brazil;F.Biroli, L.F.Miguel & F.Ferreira MotaOpinion Polls and the Media in Australia;S.Mills & R.TiffenOpinion Polls and the Media in South Africa;R.MattesThe Good, the Bad, and the Ugly: Public Opinion Polling in Taiwan;L.Willnat, Ven-hwei Lo & A.AwPART III: EFFECTS AND CONSEQUENCES OF PUBLISHED OPINION POLLSAttitudinal and Behavioural Consequences of Published Opinion Polls;P.Moy & E.M.RinkePublished Opinion Polls, Strategic Party Behaviour, and News Management;J.StrömbäckOpinion Polls, the Media and the Political System;C.Holtz-BachaIndex.

  • ISBN: 978-0-230-27889-9
  • Editorial: Palgrave MacM
  • Encuadernacion: Cartoné
  • Páginas: 288
  • Fecha Publicación: 09/03/2012
  • Nº Volúmenes: 1
  • Idioma: Inglés