The rise and fall of great companies: courtaulds and the reshaping of the man-made fibres industry
Owen, Geoffrey
This is the dramatic story of the rise and fall of a great British company, Courtaulds. It describes the upheavals that a company goes through when one of its core businesses is threatened with extinction in the face of globalization, and assesses why some companies found a way through the crisis and continue to exist, while Courtaulds did not. INDICE: Introduction: Secrets of Corporate Longevity; Courtaulds and its Competitors 1904-2008; 1: A New Industry Takes Shape; 2: Rayon in Retreat, and Courtaulds' Narrow Escape; 3: Frank Kearton's Grand Design; 4: Courtaulds on the Rack; 5: Searching for New Directions; 6: A Necessary Separation; 7: TheLast Days of Courtaulds; 8: Courtaulds Textiles: Independence Won and Lost; After the Break-up; 9: What the New Owners Did; 10: Hopes Unfulfilled; The World Man-Made Fibres Industry; 11: Adjustment to Decline: Exits and New Entries; 12: Life Beyond Fibres: The Quest for a Winning Portfolio; Conclusion; 13: Firm Survival and National Institutions; Appendices
- ISBN: 978-0-19-959289-0
- Editorial: Oxford University
- Encuadernacion: Cartoné
- Páginas: 320
- Fecha Publicación: 09/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés