Tourism: A Modern Synthesis is a core introductory textbook for lecturers whoare looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. Tourism: A Modern Synthesis includes real-world Insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resourcethroughout a degree programme.
- ISBN: 978-1-40800-916-1
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 650
- Fecha Publicación: 01/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés