Part of Tsinghua University Texts, Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University. Offers practical case studies for reference. Deals with technology as well as management. Focuses on the latest developments in e-commerce INDICE: Chapter 1 Basics of E-commerce. Chapter 2 Strategies of E-commerce. Chapter 3 Supporting Techniques of E-commerce. Chapter 4 Payment Techniques of E-commerce. Chapter 5 Security Techniques of E-commerce. Chapter 6 E-commerce and Laws. Chapter 7 E-commerce and Taxation. Chapter 8 On-line Enterprise Management. Chapter 9 Architecture and System Design of E-commerce. Chapter 10 Gateway Website Design. Chapter 11 Computer System Integration and E-commerce.Chapter 12 E-commerce and International Trade. Chapter 13 Network Psychology.Chapter 14 Case Study of E-commerce.
- ISBN: 978-3-540-49644-1
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 180
- Fecha Publicación: 01/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés