This book provides insights and methods for the design of alternative marketing channels which can ensure that the optimum economic benefits flow to rural entrepreneurs. The themes covered include: planning product marketing in rural areas; conflicts and management in rural marketing; cooperative marketing; retailing in rural areas; scheduling activities in a rural business; developing marketing projects; and managing trade systems. INDICE: Rural Development in India An OverviewProduction of Agro and Rural Industry ProductsStatus of Rural MarketingPlanning Product Marketing in Rural AreasRural Marketing Conflicts and ManagementCooperative MarketingRetailing in Rural Areas An OverviewActivity Scheduling in Rural BusinessRural Marketing Prospects and Retrospects
- ISBN: 978-0-8039-9201-6
- Editorial: SAGE Publications Pvt. Ltd
- Encuadernacion: Rústica
- Páginas: 188
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma: