In the early 1930s Soviet authorities launched a campaign to create socialistretailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered. ÍNDICE: Introduction - A New Approach to Retailing and Consumption: The Campaign for Soviet Trade - The 'Perestroika' of the Retail Sector: Visionary Planning for Revolutionary Retailing - Legitimizing Soviet Trade: Gender and theFeminization of the Retail Workforce - 'Revolutionary Bolshevik Work': Stakhanovism in Retail Trade - The 'Kontrol' of Soviet Trade from Above and from Below - The Making of the New Soviet Consumer - Soviet Retailing and Consumer Culture in Comparative Perspective - Epilogue -
- ISBN: 978-0-230-57396-3
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 264
- Fecha Publicación: 03/10/2008
- Nº Volúmenes: 1
- Idioma: Inglés