Hospitality Marketing Management 5e covers the major principles of marketing with a practical, applications-oriented approach with a focus on industry-specific themes, rather than a traditional marketing approach found in business programs that focuses mostly on theory.
- ISBN: 978-0-470-08858-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 672
- Fecha Publicación: 10/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés