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47,25€(IVA inc.)

Creating powerful brands
Creating powerful brands
  • Chernatony, Leslie de
  • 978-1-85617-849-5
  • 2010-12-01
51,62€(IVA inc.)

From brand vision to brand evaluation: the strategic process of growing and strengthening brands
From brand vision to brand evaluation: the strategic process of growing and strengthening brands
  • Chernatony, Leslie de
  • 978-1-85617-773-3
  • 2010-03-15