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130,99€(IVA inc.)

New-product diffusion models
New-product diffusion models
  • Mahajan, Vijay
  • 978-1-4419-4963-9
  • 2012-03-31
35,25€(IVA inc.)

The Arab world unbound: tapping into the power of 350 million consumers
The Arab world unbound: tapping into the power of 350 million consumers
  • Mahajan, Vijay
  • 978-1-118-07451-0
  • 2012-08-30