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Personality not included: why brands lose their authenticity -- and how great companies get
- Bhargava, Rohit
- 978-0-07-154521-1
- 2008-07-01
10,52€(IVA inc.)
Plan de marketing y management
- Ferré Trenzano, José María
- 978-84-7978-338-9
- 1998-01-01
12,00€(IVA inc.)
Políticas y estrategias de gamas de producto y precios: cómo gestionar el portafolio de productos y fijar precios de venta y de cesión
- Ferré Trenzano, José María
- 978-84-7978-233-7
- 1995-01-01
45,65€(IVA inc.)
Power brands: measuring, making, and managing brand success
- Riesenbeck, Hajo
- 978-3-527-50390-2
- 2008-11-05
25,95€(IVA inc.)
Powers of persuasion: the inside story of british advertising
- Fletcher, Winston
- 978-0-19-922801-0
- 2008-07-01
16,00€(IVA inc.)
Prácticas de marketing: ejercicios y supuestos
- San Martín Gutiérrez, Sonia
- 978-84-7356-563-9
- 2008-09-02
71,83€(IVA inc.)
Pricing perspectives: marketing and management implications of new theories and applications
- Rothenberger, Sandra
- 978-0-230-20722-6
- 2008-10-31
26,10€(IVA inc.)
Pricing with confidence: 10 ways to stop leaving money on the table
- Holden, Reed
- 978-0-470-19757-8
- 2008-03-12
34,90€(IVA inc.)
Professional english in use: marketing : edition with answers
- Farrall, Cate
- 978-0-521-70269-0
- 2008-03-01