Entrepreneurship Management is a comprehensive textbook in the Indian contextfor management students. It is meant to familiarize students with the ground realities of starting and managing their own business. The book has recent research inputs on entrepreneurship. INDICE: 1. Introduction to Entrepreneurship. 2. Doing Business in India. 3. Entrepreneurial Support. 4. Business Ideas.5. Buying a Business. 6. Entrepreneurial Finance. 7. Business Plan. 8. Operations. 9. Project Management. 10. Human Resource Management. 11. Entrepreneurial Marketing. 12. New Product Development. 13. Intellectual Property Managament. 14. Networking. 15. E-Business. 16. Growth. 17. Family Business. 18. Exit. 19. Social Responsibility
- ISBN: 978-0-19-569524-3
- Editorial: Oxford University
- Encuadernacion: Rústica
- Páginas: 580
- Fecha Publicación: 01/06/2008
- Nº Volúmenes: 1
- Idioma: Inglés