The Second Life grid: the official guide to communication, collaboration, and community engagement

The Second Life Grid is the only complete guide to creating a successful Second Life presence. It outlines the myriad technical, social, and cultural hurdles that organizations face when joining Second Life, and then it provides hands-on solutions, tactics, and techniques that any organization can employ. The first portion of the beautiful, full-color book will introduce the various technical and social challenges and inspire readers with examples of how top organizations have leveraged Second Life. The next portion of the book explores technical and social issues to help readers understand how to best mesh or extend their organizational culture with Second Lifes. The final part of the book shows readers how to do real work in the virtual world. It explains how to manage the Second Life infrastructure, discusses developing virtual spaces for meetings and other collaborations, or as a showrooms. It explores effective in-world marketing techniques, and then offers a complete guide to in-world event moderation. Finally, because so many organizations work with Second Life content developers, a guide to how to select the right provider as well as extensiveresources are provided. Written by one of the worlds top Second Life developers and filled with actual case studies that are analyzed to show what went right as well as what went wrong, this book is sure to be a treasured resource for every organization wanting a successful Second Life presence.

• ISBN: 978-0-470-41291-6
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 368
• Fecha Publicación: 08/05/2009
• Nº Volúmenes: 1
• Idioma: Inglés