This comprehensive and authoritative book covers the whole spectrum of intellectual property rights in India, including patents, trademarks, designs and copyrights. It highlights the need for an organization to incorporate and implement its strategy at the research and planning stage. Focusing on the essential elements of intellectual property as it relates to commercialization, the author describes how to protect and successfully exploit intellectual property rights. He provides practical tools such as technical disclosure forms, evaluation sheets and a licensing agreement checklist. Among various important issues, the book discusses: enforcement of intellectual property; legal structures for commercialization; anti-competitive issues; international commercial transactions. This book is intended as a practical and fundamental guide for managers and entrepreneurs, as well as for lawyers. INDICE: Intellectual Property FundamentalsDeveloping Technology - Strategic Issues for CommercializationProtection of Intellectual PropertyEnforcement of Intellectual PropertyManagement Issues - Intellectual Property ManagementBrand ManagementRisk ManagementAnalyzing the Commercial OpportunityLegal Structures for CommercializationLicensingNegotiations Involving Intellectual PropertyValuation of Intellectual PropertyRoyaltiesAnti-Competitive IssuesInternational Commercial TransactionsOther Transfer Technology IssuesFranchisingSpin-OffsSecurity Interest Financing and Intellectual PropertyRewarding Staff Issues in Employee Compensation
- ISBN: 978-0-7619-3496-7
- Editorial: SAGE Publications Pvt. Ltd
- Encuadernacion: Rústica
- Páginas: 348
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma:
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