The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and their applications

In this book, Gabriela Salinas presents a rigorous, state of the art overviewof the field of brand valuation. She provides a complete, detailed and extensive review of the main brand valuation models in existence today, as well as acoherent evaluation of how these models relate to major trends in theory and practice. The aim is to provide brand managers, valuation professional and financial and marketing specialists with a one stop source of the principal valuation methods developed and practiced by various providers and an analysis the benefits, advantages and disadvantages of each of these methods, as well as insights into new developments, prospects and trends for the future. Armed with an understanding of all options available to them, valuation professionals will be in the best position to advise clients on which methodology to employ or adopt. The book presents a balanced view of the subject where other books in the field lean too heavily on either the marketing or the financial side of thetopic. A reader of the original Spanish version of the book states: It goes in such deep detail that anyone could learn to do a valuation, what to do and what not to do, just be reading it.

• ISBN: 978-0-470-74031-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 432
• Fecha Publicación: 14/08/2009
• Nº Volúmenes: 1
• Idioma: Inglés