Convergence: user expectations, communications enablers and business opportunities

Methodically analyzing telecoms convergence from the perspective of the end user, Convergence in Communications Networks: End-User Requirements, TechnologyEnablers, Industry Challenges quality of end-user experience; and the business processes and SW system structures required. INDICE: INTRODUCTION TO CONVERGENCE 1. COMMUNICATIONS IN A CUSTOMER PERSPECTIVE 1.1 A brief history of the users of communications services. 1.2 The Long Tail of Variety and User Interaction. 1.3 A Fragmented User Community. 1.4 Knowledge - a Human Resource. 1.5 Summary of Communications in a customer perspective 2. THE CONVERGENCE CULTURE SQUARE. 2.1 Convergence defined. 2.2 A worldof changes. 2.3 Convergence in thinking. 2.4 Change management challenges. 2.5 Value perception. 2.6 Summary of The convergence culture square 3. MARKET TRENDS AND PREDICTIONS 3.1 Towards end-user focus. 3.2 Changes in the air 3.3 Important market characteristics 3.4 Value system for the telecommunications industry. 3.5 Value grid in the multi-media industry. 3.6 Summary of Market trends and predictions 4. STRUCTURES AND STRATEGIES. 4.1 Monopolistic competition. 4.2 Relinquishing control in the value chain 4.3 Telco 2.0 driven business model 4.4 The sphere of influence. 4.5 Customer expectations 4.6 Advertising 4.7 Summary of Structures and strategies 5. STRATEGIC OPPORTUNITIES AN ENTREPRENEURIAL OUTLOOK. 5.1 Generic business strategies. 5.2 Quality versus cost - a trade-off 5.3 Lean operator and beyond. 5.4 Summary of Strategic opportunities 6.ENABLING TECHNOLOGIES 6.1 Core Network Technologies and Systems. 6.2 Access Technologies and Systems. 6.3 Terminals and Consumer Products. 6.4 Summary of Enabling Technologies 7. CONVERGENT SERVICES AND SYSTEMS. 7.2 Summary of Convergent service and systems 8. MANAGEMENT OF CONVERGING SERVICES. 8.1 Enterprise software environment 8.2 Enterprise system integration challenges. 8.3 Enterprise process optimisation. 8.4 Methodologies for Business Process Optimisation 8.5 Summary of Management of Converging Services 9. MANAGING FOR NEW BUSINESS OPPORTUNITIES 9.1 The Network as a Managed Dynamic Business Asset 9.2 New business opportunities 9.3 Outsourcing 9.4 Summary of Managing for New Business Opportunities 9.5 References 10. MANAGEMENT OF CUSTOMER EXPECTATIONS 10.1 Mobileterminal and services convergence 10.2 Control of end-user quality-of-experience. 10.3 Terminal characterists and preferences. 10.4 Operator crossroads. 10.5 Summary of Management of Customer Expectations 11. BILLING AND CONVERGENT CHARGING. 11.1 Convergent system architecture and benefits. 11.2 Charging and billing standards 11.3 Customer data in charging and billing systems 11.4 Summary of Billing and Convergent Charging 12. INNOVATION AND NEW OPPORTUNITIES 12.1 Categories of innovation 12.2 How to facilitate innovation 12.3 Innovation frameworks. 12.4 Convergence of Experience. 12.5 The Next Big Thing 12.6 Summary of Innovation and new opportunities 13. WHAT COMES NEXT? 13.1 A different paradigm 13.2 The new challenges. 13.3 New horizons. 13.4 Summary of Survival kit for industry players 14. Postscript

• ISBN: 978-0-470-72708-9
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 256
• Fecha Publicación: 21/03/2008
• Nº Volúmenes: 1
• Idioma: Inglés