Providing an overview of the entertainment industry including entertainment economics, theories of entertainment, entertainment research, and types of entertainment including media (chat room, cybersex), sports, gaming, theme entertainment (malls and restaurant experiences, shopping), travel and tourism, live performance, and television and film. The book ends with a chapter on `future-tainment' including health and fitness, religion and technology. INDICE: IntroductionPART I: SPOTLIGHT UPChapter 1 That's Entertainment! What Entertainment Is and What it Isn't The World at Play All the World Is a Stage Mass Mediated Entertainment A Closer Look: Profiles of Entertainment-Focused MediaChapter 2 The Business of Entertainment The Attention Economy The Biz Following the Rules: The Dynamics of Attention A Closer Look: Leadership Qualities Mogul?Chapter 3 Look Who's Watching: Understanding Entertainment Audiences Live Audiences Mass Mediated Audiences Diffused Audiences Entertainment Audience Research The Changing Nature of Audiences A Closer Look: Enthusiast, Fan, or Fanatic? Focus on Lifestyle Segments: Consumers as Media AudiencesChapter 4 Theatrical Foundations: Drama is Queen Drama Genres Contemporary Trends A Closer Look: Stock Characters and SituationsChapter 5 The Devil Made Me Do It: Entertainment Effects Effect Types History of Media Effect Theories Research Methods Theories of Media Effects Entertainment Effects: The Impact A Closer Look: Intentional Effects: Using Entertainment to Affect Social ChangePART II: ENTERTAINMENT MEDIAChapter 6 Power of the Press: Print and the Publishing Industry The History of Publishing Portable Print: Soft and Hard Books Black and White and Read All Over: Newspapers Magazine Mania Readable Rendezvous Print Media and Terrorist Times Wham! Pow! Shazam! Cartoon Capers A Closer Look: Political Satire and Cartoon CommentaryChapter 7 And the Beat Goes On: The Rapidly Changing World of Music and Radio Music Trends On the Radio Music Lives A Closer Look: Is More Always Better? The Case of Pearl Jam vs. TicketmasterChapter 8 Two Thumbs Up: What's at the Movies? How it Works: Industry Structure Technology's Progeny: Animation and Action Films Consuming Images: Why Audiences Watch A Closer Look: Advertising as Product PlacementChapter 9 Talking Pictures: The Power of Television Images Structure of the Television Industry Liberating Couch Potatoes: Television Content While We Watch: Measuring Effects of Television Viewing A Closer Look: TV as RadioPART III: LIVE PERFORMANCES, AMUSEMENT, AND RECREATIONChapter 10 The Sound of One Hand Clapping: Performing Arts Live Consuming Performance: A Model of Life Experience Formal Attire Required: Classical Performance Come as You Are: Popular Performance A Closer Look: Motivating Performance Arts AudiencesChapter 11 Challenge or Chance? Gaming and Gambling Historical Roots The Play's the Thing Game Theory Video Games Gambling A Closer Look: Using Psychographics to Promote the LotteryChapter 12 Sports Mania A Brief History of Sport Sport as Drama Sports as Entertainment Welcome, Athletes and Sports Fan Sports and Society A Closer Look: Show Us the MonkeyChapter 13 Seeing the World: Tourism and Travel Around the World in 80 Days: Early Tourism Around the World in 8 Days: Modern Tourism Have Camera, Will Tour If It's Tuesday, It Must Be Turkey: Programmed Travel The Tourism Industry Tourist Space New and Emerging Tourism Markets Theoretical Approachws to Tourism Tourism Effects and Policy Development A Closer Look: Laguna Beach TourismPART IV: THE GRAND FINALEChapter 14 Themed Environments as Fabulous Fakes Creating Symbolic Reality Retail Spaces Urban Places A Closer Look: Theming Australian CuisineChapter 15 The Ecstasy of Communication: Postmodern Entertainment Our Postmodern Society Hyper-reality Lynch as Postmodern Cinema and Video A Closer Look: Frank Gehry's PostmodernityChapter 16 Futuretainment New Media Characteristics of Futuretainment A Closer Look: PricewaterhouseCoopers' Predictions for FuturetainmentAbout the Authors
- ISBN: 978-0-7619-2547-7
- Editorial: SAGE Publications, Inc
- Encuadernacion: Cartoné
- Páginas: 440
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma:
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