INDICE: Foreword. Acknowledgments. Introduction: Why Should Anyone Care About Social Media? Chapter 1 Social Media: An Overview. Definition of Social Media. History of Social Media. A Minefield of Opportunities and Risks. Chapter 2Social Media: A Corporate Strategy. Delivering Value: If Nothing Else Listen and Learn. Delivering Value: The Social Media Strategy. The Evolution of Social Media Strategy. Developing the Strategy. The Social Media Plan. Applying Social Media to Achieve Business Objectives. Training. Organizational Structures.Chapter 3 Monitoring and Measuring. How It Can Go Wrong and What To Do. Common Metrics. Sharing. Chapter 4 Social Media Policies. The Social Media Policy Team. Internal and External Stakeholders. Elements of an Effective Social MediaPolicy for Internal Stakeholders. Social Media Policy Training. Chapter 5 Social Media Risks. Strategy and Planning Risks. Execution and Process Risks. Other General Risks. Chapter 6 Social Media Governance. Boards of Directors. Executive Oversight. Having the Wrong Department in Charge. An Executive Who Does Not Believe or Understand. No One Told Us. Project/Process/Tactical Oversight.Committee Makeup/Department Feedback. Legal, Compliance, and Risk Assessments. Chapter 7 The Social Media Audit. Appendices. Appendix A Chapter Links. Appendix B Common and Popular Social Media Tools and Platforms. Appendix C Common and Popular Social Media Monitoring Tools. Appendix D Links to Publicly Available Social Media Policies. Appendix E Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media. About the Authors. Index.
- ISBN: 978-1-1180-6175-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 208
- Fecha Publicación: 02/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés