Competitive intelligence advantage: how to minimize risk, avoid surprises, and grow your business in a changing world
Sharp, Seena
Competitive Intelligence Advantage provides an experts perspective on the issues and benefits for applying competitive intelligence to help companies make the smartest decisions and reduce risk when formulating business strategies. This book is a practical guide to harnessing competitive intelligence: identifying what it is; when to use it; how to find the most useful information and turn it into intelligence; and how to present the findings so they will be used.It makes a case for shifting attitudes from CI is a cost to CI is an investment that pays off. It addresses the myths and misconceptions about CI,- i.e., that CI is available from software, or electronically, or is focused on competitors - so that the reader gets the best value from this discipline.
- ISBN: 978-0-470-29317-1
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 304
- Fecha Publicación: 28/10/2009
- Nº Volúmenes: 1
- Idioma: Inglés