The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage. INDICE: Emerging Trends in Customer Experience - The Brain in the CustomerExperience - Neuro-Business Models - Practical Neuro-Experience for Today - The Future of Neuro-Experience - The New Field of Experience Psychology and ItsApplication - The Core Principles and Benefits - How To Change Your Organization - Over the Next Few Years The Seeds of Revolution - Embracing the Revolution Through Building Trust - How To Join the Revolution -
- ISBN: 978-0-230-24781-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 03/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés