Power performance: multimedia storytelling for journalism and public relations

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to theneeds of journalists working in front of the camera Includes chapters devotedto the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts INDICE: Foreword by Lester Holt, NBC News. Introduction. 1. The Role of the Storyteller. 2 Reporting Stories Across Media. 3. Writing the Story for Print and the Web. 4. Video Storytelling on the Air and on the Web. 5. Presenting the Story On-Camera, On-Air, and On-line. 6. Practicing Public Relations in a Multimedia World. 7. Ethical Journalism in Multicultural Media. 8. Putting Your Skills to Work.

• ISBN: 978-1-4051-9869-1
• Editorial: Wiley-Blackwell
• Encuadernacion: Rústica
• Páginas: 296
• Fecha Publicación: 22/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés