An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation ofcommunications. ÍNDICE: - PART I: INTRODUCTION - Introduction - A Short History of Make Poverty History - - PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS - Make Poverty History as Brand - The Tension between Marketing and Campaigning - Radical Outsiders, Moderate Insiders - PART III: THE CONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS - Collective Beliefs on Global Poverty - Audiences and the Economic Justice Frame - Why People Attended the G8 Rally - Celebrities and the Construction of Communications - Conclusion
- ISBN: 978-0-230-21855-0
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 28/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés