Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches
Smarta, Raja B
18,72 €(IVA inc.)
This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels. INDICE: Innovation and StrategyNew Marketing ApproachesStrategic Marketing AssetsNurturing Marketing AssetsCreative CommunicationNew Avenues of Sales PromotionMarket Dynamism and Strategic DistributionPolicies and ProceduresGetting ResultsFinancial Implicatios of Marketing Operations
- ISBN: 978-0-7619-9376-6
- Editorial: SAGE Publications Pvt. Ltd
- Encuadernacion: Rústica
- Páginas: 296
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma: