Unleashing innovation: how Whirlpool transformed an industry
Snyder, Nancy Tennant
24,80 €(IVA inc.)
INDICE: Foreword by Jeff Fettig. Preface. Introduction. PART ONE: THE ANATOMY OF INNOVATION. 1. Embedded Innovation in Action. 2. Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers. PART TWO: RATIONAL DRIVERS. 3. The Strategic Architecture. 4. Management Systems. 5. The Innovation Pipeline. 6. Innovation Mentors. 7. Managing Execution and Results. PARTTHREE: EMOTIONAL DRIVERS. 8. Learn. 9. Dream. 10. Create. 11. Heroes. 12. Spirit. Conclusion: The Innovation Journey. Epilogue: Dragons Be Here. References. Acknowledgments. The Authors. Index.
- ISBN: 978-0-470-19240-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 01/08/2008
- Nº Volúmenes: 1
- Idioma: Inglés