Countering counterfeit trade: illicit market insights, best-practice strategies, and management toolbox

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. Without a suitable anti-counterfeiting strategy, illicit imitation products not only translate into a loss of revenue and a dilution of brand names and trademarks, they also undermine quality management, foster learning effects among illicit producers, and have the potentialto severely endanger the users’ health and safety. Provides the insights thatare required to develop effective brand and product protection strategies. Enables brand owners and manufacturers to build up the tactic knowledge which isrequired to deal with the complex phenomenon of counterfeit trade. Presents up-to-date best-practice anti-counterfeiting strategies

• ISBN: 978-3-540-76946-0
• Editorial: Springer
• Encuadernacion: Cartoné
• Páginas: 250
• Fecha Publicación: 01/03/2008
• Nº Volúmenes: 1
• Idioma: Inglés