Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small businessmarketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.
- ISBN: 978-1-408-01799-9
- Editorial: Cengage Learning EMEA
- Encuadernacion: Rústica
- Páginas: 496
- Fecha Publicación: 26/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés