Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.
- ISBN: 978-0-415-87893-7
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 400
- Fecha Publicación: 25/06/2010
- Nº Volúmenes: 1
- Idioma: Inglés