Your Google game plan for success: increasing your web presence with Google AdWords, analytics and website optimizer

Working the Web is a two step dance: With the first step, you have to attractpeople to your Web site. With the second, you need to quickly engage your viewers, turning them into customers. Whether you are a web entrepreneur or a sales or marketing professional, with it's AdWords, Analytics and Website Optimizer, Google provides a trifecta of tools that can provide the rhythm you need to guide you out on the dance floor, but first you need to learn to move your feet. Your Google Game Plan for Success: Increasing your web presence with Google AdWords, Analytics and Website Optimizer will initially focus individually on Google AdWords, Google Analytics and Google Website Optimizer. Then, the book will shift focus to syncing the three products together and using their collective strength to analyze, understand, and extract insight from for a competitive edge in online marketing. Throughout the book readers will learn: The basics of CPC (Cost-per-click) adverting with AdWords Using Google's Ad Planner,AdWords Editor and Conversion Tracking Understanding what can be gained from Web Analytics How to install tracking code in your web site to utilize Google Analytics What reports are available from Google Analytics and how to read them How to create effective test cases in Google Website Optimizer Taking what you've learned and applying it beyond the Google Sphere including Yahoo, MSN, and Social Networking.

• ISBN: 978-0-470-64164-4
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Fecha Publicación: 29/09/2010
• Nº Volúmenes: 1
• Idioma: Inglés