The objects of affection: semiotics and consumer culture
22,19 €(IVA inc.)
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. INDICE: PART I: SEMIOTIC THEORY - Theories of Consumer Cultures - Marketing Theory and Semiotics - PART II: SEMIOTIC APPLICATIONS - Brands and Identity:We are our Brands - The Objects of our Affection: Selected Case Studies - Appendix: Learning Games and Activities -
- ISBN: 978-0-230-10373-3
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 212
- Fecha Publicación: 20/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés