The Public Relations Handbook is a comprehensive and detailed introduction tothe theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
- ISBN: 978-0-415-59813-2
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 520
- Fecha Publicación: 11/08/2011
- Nº Volúmenes: 1
- Idioma: Inglés