Chocolates on the pillow aren't enough: reinventing the customer experience

In an appealing and personal style, Jonathan Tisch distills the important customer relation lessons that he has learned from his successful career in the hospitality industry, and discusses how these lessons can make any organizationmore customer-centric. Chocolates on the Pillow Aren't Enough will also show readers how to improve every customer touch point; understand what customers really want and need; and design organizational structures to meet those needs.These ideas are brought to life through stories of triumphs achieved and challenges faced by organizations ranging from In-N-Out Burger, Commerce Bank, andUrban Outfitters to the Children's Hospital at Montefiore, Santa Fe's GeorgiaO'Keeffe Museum, and New York City's 311 system.

• ISBN: 978-0-470-40463-8
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 256
• Fecha Publicación: 20/03/2009
• Nº Volúmenes: 1
• Idioma: Inglés