Highlighting examples of research in real-world settings throughout, this textbook provides an overview of the research process, covering both quantitative and qualitative methods, statistics, ethics, measurement and more. A concluding chapter shows students how to write up and present their research to various audiences. INDICE: List of ExhibitsPrefaceChapter 1. Getting Started: Possibilities and DecisionsChapter 2. First Decisions: What, Why, How?Chapter 3. Ethics: What Are My Responsibilities as a Researcher?Chapter 4. Reading Research: To Boldly Go Where Others Have Gone BeforeChapter 5. Measurement: Research Using NumbersChapter 6. Summarizing Research Results: Data Reduction and Descriptive StatisticsChapter 7. Generalizing From Research Results: Inferential StatisticsChapter 8. Sampling: Who, What, and How Many?Chapter 9. Surveys: Putting Numbers on OpinionsChapter 10. Experiments: Researching Cause and EffectChapter 11. Watching and Listening: Qualitative Research for In-Depth UnderstandingChapter 12. Content Analysis: Understanding Text and Image in NumbersChapter 13. Rhetorical and Critical Analyses: Understanding Text and Image in WordsChapter 14. Writing and Presenting ResearchGlossaryIndexAbout the Author
- ISBN: 978-1-4522-1735-2
- Editorial: SAGE Publications, Inc
- Encuadernacion: Rústica
- Páginas: 328
- Fecha Publicación: 05/03/2013
- Nº Volúmenes: 1
- Idioma: