Reading Shenbao: nationalism, consumerism and individuality in China 1919-37
Tsai, Weipin
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization. INDICE: Table of Figures - Acknowledgements - Glossary - Introduction - Patriotism and Gracious Living in Tobacco Advertising - Saving for Happiness - Individual Banking Accounts Advertisements - The Modern Housewife - A New Kind of Shanghai Woman - Shame, Guilt, and National Products - Ziyoutan Revisited bThe Literature Supplement and Its Writers - Re-defining Shenbao's Readership - Postscript: On ambivalent individualities - Bibliography - References
- ISBN: 978-0-230-01982-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 30/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés