The influence game: 50 insider tactics from the Washington D.C. lobbying world that will get you to yes

Get what you want, every time!Imagine a world where you are offered every jobyou seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this canbe achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not,honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success. Learn how to develop and articulate effective goalsStructure both long and short-term persuasion effortsIdentify and research primary and secondary audiencesCrafting those all important personal storiesStephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with. INDICE: Acknowledgments vIntroduction vii1 Principles of Influence 12 KnowWhat You Want 273 Know the Competition 494 Know the Arena 675 Know Your Primary Audience The “Influencees” 816 Find Your Surrogates The “Influentials” 957 The Campaign Plan 1138 Crafting a Winning Message 1359Delivering the Message 15510 The End Game 171Index 189

• ISBN: 978-1-118-27159-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 208
• Fecha Publicación: 20/06/2012
• Nº Volúmenes: 1
• Idioma: Inglés