This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided. INDICE: Systematic Literature Review: Hybrid Value Creation.- Empirical Study: The Four Clusters of Hybrid Value Creation.- Empirical Study 2: The Cluster of Embedded products.- Empirical Study 3: The Cluster of Solutions.
- ISBN: 978-3-8349-3960-9
- Editorial: Spinger Gabler
- Encuadernacion: Rústica
- Páginas: 208
- Fecha Publicación: 15/06/2012
- Nº Volúmenes: 1
- Idioma: Inglés