This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population. INDICE: PrefaceCommunication and Society: An OverviewEarly Years of the Print MediaNational and International News Agencies - The Backbone of Modern CommunicationGandhian Journalism and the Journalism of the 21st CenturyImage Up, Word Down - The Rise of Audiovisual MediaFilm: The Further Expansion of Audiovisual WisdomRadio: The First Real Electronic MediumTelevision: An Endless ParadeThe New Media: Multimedia Born Out of ConvergenceCommunication Technology with a Human Face: The Challenge of the 21st CenturyReferences and Select BibliographyIndex
- ISBN: 978-0-7619-3371-7
- Editorial: SAGE Publications Pvt. Ltd
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma: