Enabling consumer and entrepreneurial literacy insubsistence marketplaces

In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educationalprogram for business, education, and a variety of disciplines and functions. INDICE: 1 - Basic Research on Low-Literate Low Income Buyers and Sellers.2- Developing a Consumer and Entrepreneurial Literacy Educational program.3 - Consumer ;and Entrepreneurial Literacy Program: Marketplace Literacy.4 - Consumer and Entrepreneurial Literacy Program: Consumer Literacy.5 - Consumer and Entrepreneurial Literacy Program: Day - 3 - Entrepreneurial literacy .6 - Consumer and Entrepreneurial Literacy Program - Day-4: Entrepreneurial literacy .7 - Consumer and Entrepreneurial Literacy Program: Day-5: Ethics and Miscellaneous Issues.8 - Implications ;for Non-Profit Organizations.9 - Implications for Education.10 - Implications for Business.11 - Implications for Academic Research.

• ISBN: 978-90-481-7442-3
• Editorial: Springer
• Encuadernacion: Rústica
• Fecha Publicación: 31/03/2012
• Nº Volúmenes: 1
• Idioma: Inglés