Social entrepreneurship and social business: an introduction and discussion with case studies
Volkmann, Christine K.
Tokarski, Kim Oliver
Ernst, Kati
This compilation offers students a comprehensive overview of the field of social entrepreneurship. Leading European researchers and lecturers such as Ann-Kristin Achleitner, Markus Beckmann, Heather Cameron, Pascal Dey, Andreas Heinecke, Benjamin Huybrechts, Alex Nicholls, Johanna Mair, Susan Müller and Chris Steyaert have contributed to this textbook. INDICE: The Field: Background, Characteristics, Definitions, Drivers, Challenges.The People: Personality of Social Entrepreneurs, Human Resource Management, Volunteer Motivation, Collaborations and Partnerships.The Business: Business Models, Marketing, Financing, Performance Measurement, Scaling Strategies.The Market: Social Entrepreneurship in the Market System, Impact, Critical Reflections.
- ISBN: 978-3-8349-2729-3
- Editorial: Spinger Gabler
- Encuadernacion: Rústica
- Fecha Publicación: 31/05/2012
- Nº Volúmenes: 1
- Idioma: Inglés