This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power. JIAN WANG is Associate Professor in the Annenberg School for Communicationat the University of Southern California, USA. INDICE: Introduction: China's Search of Soft Power; 'J.Wang ' - The Expansion of China's Public Diplomacy System; 'I.d'Hooghe' - China's Image Projection and Its Impact; 'H.Wang - 'China's International Broadcasting: A Case Study of CCTV International; 'X.Zhang' - The Evolving Chinese Government Spokesperson System; 'N.Chen' - Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; 'L.Tang' & 'H.Li' - National Image Management Begins at Home: Imagining the New Olympic Citizen; 'J.de Kloet', 'G.Pak', 'L.Chong' & 'S.Landsberger' - Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay; 'H.Li' - China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization; 'Y.Z.Volz' - Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China; 'J.Polumbaum'
- ISBN: 978-0-230-10862-2
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 220
- Fecha Publicación: 14/12/2010
- Nº Volúmenes: 1
- Idioma: Desconocido