For the past two decades, Media Selling has served students and professionalsin the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. This newly revised and updated edition addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. This updated edition includes new chapters on sales ethics, emotional intelligence (discerning and then matchingthe emotional needs of a prospect), and interactive media selling. Praised byeducators and sales training managers throughout the country, Media Selling: Television, Print, Internet, Radio, 4th Edition advocates a solution selling approach that one reviewer has called the best synthesis of behavioural psychology, common sense, and professional salesmanship Ive ever read.
- ISBN: 978-1-4051-5839-8
- Editorial: Wiley-Blackwell
- Encuadernacion: Rústica
- Páginas: 616
- Fecha Publicación: 09/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés