Fundraising when money is tight: a strategic and practical guide to surviving tough times and thriving in the future

Nobody can predict our economic future. But in tough times, whether driven bythe economy or other factors, there are simple yet sometimes counterintuitivesteps you can take to ensure that your organization will suffer the least possible damage in a down economyand emerge healthy and poised for renewed growthwhen the economic crisis has passed. This book will outline how the economy effects fundraising and then walk you through an effective strategy and practical steps you can take to survive and then thrive in the future. READ THIS BOOK. . .if you serve in a leadership role in a nonprofit cause, organization, orinstitution as executive director, development director, controller, financial manager, or marketing director, or as a member of the board of trustees. . .if youre involved in a fundraising, development, or membership-building program for your organization. . . if you contribute money or time to a public interest group or a charity. . . if youre involved in public relations or advertising for one or more nonprofit organizations. . . if youve taken an interest inthe activities of a public interest organization or a charity as a reporter, news producer, consultant, student, or donor. . . or if you simply want to understand better how difficult economic times affect the nonprofit sector . . . and what nonprofit organizations and institutions can do about it. The book covers things like: Why you really ought to make changes in your fundraising program What history teaches us A proven way to anticipate the future Three scenarios for economic recovery Three possible fundraising strategies Identify a winning strategy How you can face the present more calmly and the future with confidence Strengthen your case for giving Cut costs with a scalpel, not an ax Fish where the big fish are Stay close to your donors Get personal with your donors Step up your efforts online Break down the silos Nine practical steps toward peace of mind

• ISBN: 978-0-470-48132-5
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 256
• Fecha Publicación: 01/06/2009
• Nº Volúmenes: 1
• Idioma: Inglés