A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model. INDICE: The Origins and History of Franchising .Defining Franchising .The Pros and Cons of Franchising .The Affiliation between Franchisor and Franchisee .The Role of Ethics in Franchising .Cultivating a Franchised Business .The Steps to Buying a Franchise .Legal and Financial .Developing the Future of Franchising .The International Arena .Exit Strategies .The Future of Franchising
- ISBN: 978-0-230-36164-5
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 280
- Fecha Publicación: 26/10/2012
- Nº Volúmenes: 1
- Idioma: Desconocido