THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and productdevelopment, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporatethe latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making. INDICE: Part I: LAYING THE FOUNDATION. General Electric: Changing with theTimes. 1. Management of Technology and Innovation: An Overview. 2. Strategy Process and the Management of Technology and Innovation. Appendix 1: Social Responsibility and the Management of Technology and Innovation. Part II: INNOVATION: INTERNAL STRATEGY. GlaxoSmithKline: Successful Internal Innovation. 3. Innovation: Planning. 4. Internal Innovation: Implementation. 5. Innovation: Evaluation and Control. Appendix 2: Innovation: Project Management and New ProductDevelopment. Part III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY. Acer Group: AFamily of Brands. 6. Obtaining Technology: Planning. 7. Obtaining Technology:Implementation. 8. Obtaining Technology: Evaluation and Control. Appendix 3: Managing Platforms and Portfolios of Technology. Part IV: BUILDING STRATEGIC MTI SUCCESS. Google: A Pattern of Success. 9. Building Capabilities for MTI Success. 10. Organizational Learning and Knowledge Management. Appendix 4: Waves of Innovation and Predicting the Future.
- ISBN: 978-0-538-48173-1
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 420
- Fecha Publicación: 30/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés