International business: the challenges of globalization

International business: the challenges of globalization

Wild, John J.
Wild, Kenneth L.

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International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

  • ISBN: 978-0-13-503281-7
  • Editorial: Pearson Education
  • Encuadernacion: Rústica
  • Páginas: 528
  • Fecha Publicación: 01/06/2008
  • Nº Volúmenes: 1
  • Idioma: Inglés